Entrepreneurship: Advice for Women

Getting Into The Right Frame Of Mind For Entrepreneurship

By Genecia Alluora, founder of Queenz*8 Business Group

You know the quote that goes, “Whether you can do it or you can’t, you are right”? The same can be said about entrepreneurship. It is as complicated as you think it is or, it can be as easy as ABC. I’ve learnt through my years in business that getting into the right frame of mind is the first step you have to take. There is no, “Oh, I’ll do a bit and then see how it goes.” You have to commit yourself wholly into the project and tell yourself you’ll do whatever it takes to succeed.

1. The right mindset matters.

I think adversity is the best teacher.  No one likes to make mistakes, but the tough times are what will shape you as a person and build your character.  When things to go south, I tell myself: ”Something good will come out of this mess.”  If a business partnership doesn’t work out, I just let it go and move on.  If I didn’t do that, I wouldn’t have met my current partners, whom I work very well with.  Another thing that women need to get over is the idea that “business is not for them”.  Starting out and finding your footing is an intimidating process, but know that the learning curve won’t always be so steep.  While being risk-averse isn’t bad in itself, it can be a failing if it stops you from just going out and doing something.  The most important thing is to take action: Go online to find out more about how to start your own business, or attend a seminar.  Your road to financial freedom starts with a single step.

2. Set Realistic Goals.

This is to ensure that you don’t deviate too far from your ultimate “prize”.  Set goals based not just on what you wish to achieve, but also what you’ve learnt so far.  Take a good, hard look at everything that’s happened and ask yourself: “What did I learn from this?  How can I do it better the next time around?  How can I leverage on my mistakes to grow my business?”  Know what you do well and make sure that those things are your responsibility in the business.  Do one thing perfectly, not 10 things poorly.  Take a single step at a time.  Don’t let being busy lull you into missing out opportunities to growing your business and achieved your business goals.

3. Know the difference between being productive and being busy.

Productive is what sets your business in motion.  Women these days have a lot going on their lives, and it’s so easy to lose sight of the big picture.  To avoid this from happening, it’s important to set priorities.  It’d be really helpful to have mentors for different aspects of your life as well – they can help you stay accountable and on track.  Jugging multiple ventures will spread you thin and limit both your effectiveness and productivity.

4. Surround Yourself with Good People.

Surrounding yourself with the right group of people is the Key To Success.  The best entrepreneurs aren’t the ones who think they can do it all on their own; it’s the ones who aren’t afraid to surround themselves with people who are smarter than they are.  People who you can bounce off ideas with and they are always there to motivate you till the very end.  Bring in a partner or hire someone to fill in your “business gaps” would allow you to more productive and efficient.  The people they recruit should be creative problem-solvers who are able to take ownership of their work.  This doesn’t just ensure that work gets done in the most efficient way possible – it also creates an exciting, dynamic workplace that people would enjoy working in.  With that said, I have a couple of requirements before deciding if someone should come on board as a partner: (1) He shouldn’t be in it for the money alone, because that means that he won’t always make decisions that’s in the best interest of business, and (2) The partner should bring something unique to your business.

5. Develop an Iron Will.

It still surprises to me that, to this day, a lot of women don’t take charge of their money.  Many still rely on their partners to manage their finances, and I believe, from the bottom of my heart, that this has to change.  If they want to get into business, women need to realise that how much they make is entirely up to them.  There’ll be good days and bad days, and you constantly need to remind yourself of what you want to achieve no matter how tough it gets.  Most important of all, you need to go with your gut instincts.  If there’s even the slightest warning sign that something’s not right, follow through with a thorough investigation.  Trust me, you’ll be glad you did.  You see, at the end of the day, while we’d all like to make as much money as possible, it’s not just about that.  It’s also about dignity and self-respect.  Running a successful business isn’t just great for the bank account but also the self-esteem.  Few things are more rewarding than knowing are more rewarding than knowing that you can do it, against the odds.

As a parting note, I’d just like to say: Don’t let naysayers or detractors get to you.  There will always be people who try to drag you down, but don’t let them.  Either find it in you to get rid of them, or use their stinging words as motivation to overcome the odds.

 

Genecia Alluora is the founder of Queenz8 Business Group. The former beauty queen is now a successful entrepreneur with her hands in more than 8 businesses. She runs coaching classes for aspiring entrepreneurs and helps advise them on topics such as marketing and branding. Genecia recently opened a cafe at West Coast Plaza called Coffee:Nowhere, and now with its F&B franchise with 7 outlets in 3 countries. Read more about her ventures on www.GeneciaAlluora.com

 

 

How I Used Webinars to Attract 500 Clients, made 7-Figures in 12 months.

***How I Used Webinars to Attract 500+ Clients, made my 7-Figures in 12 months***

The formula I’m about to share with you has been tested, over and over and over again since 2014 (that’s the first time I attempted to sell using webinars)… The first 3 projects I launched with webinars FAILED miserably.

No one showed up, and if they did, very few bought.

After several failed attempts with webinars, I cracked the code (finally), and had my first 6 figure month using webinars. Since then, I’ve launched several successful projects, and businesses strictly using webinars and videos, and today, I’ll share the most valuable & profitable things I’ve learned throughout my journey.

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Lesson #1 Choosing a Business and Pricing Model
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First, figure out what you’re going to sell.

Is it an 8-week course? Mastermind group? Done for you service? 1-on-1 coaching?

Just to be clear, I’m not big on selling anything under $1,000 on videos or webinars… or selling anything under $1,000 at all for that matter. Did the whole low ticket thing very successfully for YEARS… I own it, I still have the low ticket thing, and now I have high ticket programs that I sell consistently.

Next, figure out the pricing model you’re going to use.
Is it a $97 course? $197 course? $997 course? $3,000 course? $25,000 course? $100,000 course?

Pricing is important.

Pricing will determine how you’re going to structure your webinar.

If it’s priced $3,000 and below, it’s can be sold via webinar and videos, and it doesn’t require you to talk to anyone over the phone to close the deal!

Side note to people selling over $3,000 on webinars without the phone: I’m sure you can close packages higher than $3,000 over webinars without the phone… I’ve done it, but not in a SCALED manner… And I have a rule of thumb for myself… (yes, this is what I’m thinking now. SCALE) If I can’t get 200 ‘high paying’ clients with a certain pricing structure or model, I’m not going to use that model. (that’s why I’m always striving to tweak and test my sales funnels, and never settle for less)

For me, it’s all about having a business, and pricing model that can scale sustainably, and is aligned with my lifestyle.

If it’s priced higher than $3,000, you need to add a ‘personal interaction’ component to it like a strategy session over the phone, or a personal email or chat. Either way, it needs more ‘personal’ for you to sell at higher price points. Like the “chat” sessions.

I’ll give you a few examples based on my personal experience…
Few years ago, I sold a ‘high end’ software product and course for $20,000 , and got over 100 paying clients in less than 6 months, after setting up chat sessions over coffee.

Few years ago, I also sold done for you services for my training school and got over 50 clients (in just a few weeks) who paid anywhere from $499-$3,997 for my services…. It all happened automatically via webinars.

So for my packages and services that cost $3,000-$100,000+, I make sure to ALWAYS add an application process, or offer a ‘strategy session’, as more TRUST is required for selling a higher ticket program.

Don’t think that its only because its me so it happens. Nope that’s not true. I found out that this system is duplicatable and it allows you to do the same too.

So my Q is:
//How are you intending to price your programs?
//What can you do to structure your business(es) so that sales actually happen AUTOMATICALLY?

C’mon over.

If you’re not chasing your dreams and living a life YOU designed… You’re doing it wrong.

Apply for the 90-Days Mentorship.

All my best,

Genecia Alluora